Semi-Permanent Makeup & Lash Treatments in Sandhurst, Berkshire.

Welcome to Sarah Gwen PMU

The Home of Bespoke Semi-Permanent Brows in Sandhurst

Welcome to the home of bespoke Semi-Permanent Makeup (SPMU) in Sandhurst, where timeless beauty meets expert precision. With over 10 years of experience in the beauty industry, Sarah specialises in tailored brow shaping, tinting, and natural, long-lasting brow and lash enhancements that elevate your everyday look.

With a passion for enhancing natural beauty, Sarah offers a relaxed and informative experience tailored to each client’s features and style. Her loyal following and industry recognition make her one of the most trusted names in brows and lashes across Berkshire, Surrey, and Hampshire!

Meet Sarah

Award-Winning Brow & Lash Artist

Sarah Gwen Townsend is an award-winning lash and brow artist with over a decade of experience. Specialising in brow shaping, tinting, and natural lash extensions, she’s known for her expert precision and soft, natural results.

With a passion for enhancing natural beauty, Sarah is able to showcase her knowledge and expertise during each consultation. This is tailored to each client’s goals and suitability. Her long term commitment to the brow and lash industry makes Sarah a highly in demand clinician in Sandhurst.

our expertise

Enhancing Your Natural Brow and Lash Beauty

signature brows

Tame, shape, and lift your brows for a fuller, defined look with our advanced brow lamination treatment. This treatment smooths and sets every hair in place, creating effortlessly sleek, long-lasting brows.

Permanent Make-up

SPMU brows (Semi-Permanent Makeup) is a cosmetic tattoo treatment that uses safe and sterile needles and pigment to create natural-looking, fuller, and more defined eyebrows that last 1–3 years.

Lash enhancement

Effortlessly enhance your natural

lashes with a gentle lift and deep tint that opens the eyes. The result is fuller, longer-looking lashes without the need for extensions or daily mascara.

Ready to Elevate Your Natural Beauty?

Book your bespoke brow or lash treatment today and experience results that enhance your confidence, timelessly and effortlessly.

How it works

Your Step - by - Step Guide to Our Treatments

Step 1: Consultation & Patch Testing

A consultation and patch test is always available and encouraged if you have any questions or concerns. You’re welcome to message, call, or pop in for an in-person consultation.

While a patch test isn’t essential for every treatment offered, some treatments do require this step. If a patch test is needed, this will always be made clear at the time of booking.

Step 2: Book Your Main Treatment

Once you’re ready, book your main treatment online. If you can’t find an appointment time that suits you, please contact Sarah directly.

here is always some flexibility, and she will do her best to accommodate you wherever possible.

Step 3: Your Main Appointment

Attend your treatment at the salon, details of this will be recieved in your confirmation email at the time of booking. At your appointment, everything will be explained clearly and carried out with care, precision, and with your comfort in mind.

Step 4: Aftercare & Healing

Following your treatment, you’ll be given full aftercare guidance. Following these instructions carefully is essential to ensure the best possible results for whichever treatment you have received.

Faq's

Your Most Common Brow & Lash Questions Answered

What types of PMU brows do you offer?

I specialise in natural-looking machine hairstroke, combination, and powder brows. Every treatment is tailored to your face shape, skin type, and desired style. Whether you want soft and subtle or more defined, we map and design your brows together before starting.

PMU brows typically last 12–24 months, depending on your skin type, lifestyle, and aftercare. Oily skin may fade faster, while dry/normal skin tends to hold pigment longer. A colour boost is recommended once a year to keep the brows looking fresh.

A standard lash lift curls your natural lashes for a lifted, brighter-eye look. A Korean Lash Lift uses advanced formulas and techniques to create a softer, healthier-looking lift, with extra focus on lash nourishment and long-term lash health. It’s perfect if your lashes are finer, fragile, or you prefer the most natural-looking lift.

When applied correctly, no. I use safe, lightweight lashes that are matched to your natural lash strength. Every set is applied with careful isolation to protect your lashes and promote healthy growth.

I use a combination of precision waxing, tweezing, and tinting to create a shape that suits your natural growth pattern. Sometimes brow lamination is recommended for further coverage. The aim is to encourage your brows to grow where we would want them and tame the shape to become your new normal – ready to go, natural and beautiful.

I’m based in Sandhurst, Berkshire, and have over 12 years of experience in lash and brow beauty treatments. I specialise in natural results by enhancing what you already have – not changing it! The setting is welcoming and comfortable for an eased client experience. My clients usually travel from across Berkshire, Surrey, and Hampshire for my brow and lash work. (My furthest client came from Australia!)